You’ve just completed your website, and you couldn’t be happier. It looks the way you want it to, it reflects your business and works like a charm. But before you click the launch button, you have to ask yourself:
Is my website mobile-friendly?
What does that mean? It means your website automatically alters to a mobile version when it is displayed on a device. It looks exactly like your website but is shrunk to fit into a mobile screen.
You might think that’s not important. You don’t want to pay the extra fees. You might feel like your current web design is perfect as it is.
#1 – Everyone is Using Mobile Devices
Let’s face it: it’s 2020, everyone is using mobile devices. More so, whether it’s a phone or a Pad, more than 57% of all web traffic is done on mobile devices.
That’s a huge amount of traffic that does not traditionally search through desktops. This means that you have to provide the bigger slice with a quality user experience and interface, so they keep coming back to your site.
#2 – Enhances User Experience
User experience is vital for users. Imagine going on a site that is dull and lifeless. Worse, imagine going on it, and it’s not made for your phone. You’ll immediately jump off the site.
The same goes for your audience. That’s why web design agencies always push for having a mobile-friendly site. It enhances the user experience, helps you reach a wider audience, and makes it more like that they’ll return in the future as a paying customer.
#3 – Keep their Attention
People have shorter attention spans nowadays, so it is important to make sure that you keep them hooked a long as possible. With a mobile-friendly website that loads quickly, you’ll keep them on your site, and if you followed point #2, keep them engaged for longer.
#4 – Builds Trust for Your Website
Why do people visit sites like Apple or the Guardian more than others? Sure, they’re big companies in two massive industries but take that away, and you get a trustworthy company that is on full display.
How do you build that trust? Showing off the best of your website in mobile form.
If your audience knows they’re visiting your website and they’re getting quality engagement alongside mobile-optimized, you’ll build trust with them and turn them into loyal customers.
#5 – Boosts Your Rankings
Mobile-friendliness is a ranking symbol on Google. Sites that are designed to be mobile-friendly appear higher in search results.
The higher you rank on Google, the more organic search results you appear in, and therefore, the higher traffic you generate. It’s a cycle in which you maintain your high rankings by getting more people to your site.
But you need to get to that starting point, which is where being mobile-friendly can prove beneficial.
#6 – Stay Ahead of the Competition
Your top competitors have probably already made sure that their site is mobile friendly. You’re falling behind the pecking order if you can’t produce the same level of service and engagement.
So two points here: make sure your site is engaging for your audience (a web design agency can help you with that) and that it’s mobile-friendly. Do both, and do them well, and your customers will pick you over your competitors.