Search engine optimization (SEO) seems like a tricky, complicated process for many businesses or marketers. You try for several months on one strategy, only to see it fail. Then you have to start another one without reassurances that it’s going to work. In most cases, they go bigger and meaner to try and boost their rankings.
Yet, sometimes the simple things make the most significant difference.
In a bid to help boost your rankings, this guide provides you with simple SEO ideas that will kickstart your campaign and won’t be a hugely daunting task.
Meta tags, such as your title tags and meta descriptions, provide Google with a strong relevancy signal. It helps your SERP and ensures that Google better understands your content. There’s also the potential of higher click through rates if the meta tags are improved.
So how do you go about making them better? You have to make it as unique as possible to reach your customers on a personal level while maximizing the keywords for your page.
Including keywords within your tags and creating engaging content separates you from the competition and gives your website a little boost that can go a long way to enhancing your SERP.
#2 – Develop Simple Link Building Strategies
Link building remains a powerful ally in building your rankings. Google tracks links and determines the more links to a page, the higher the quality resource. You want to ensure that your website has as many links as possible from strong websites.
You should maximize this approach by developing several strategies that can help build your website’s SEO. While it might take some time, they are easy to execute and can pay off handsomely in the long term. The best strategies include:
#3 – Include Semantic Keywords Within Your Content
Semantically related keywords are simply words or phrases that are related to each other conceptually. For example, “injury lawyer” can be used in the vain of “personal injury attorney”. They mean the same, but are differently expressed.
Why bring this up?
Google wants to present the best answers possible for any search result. So it is going to offer terms and words that are similar to the topic. This is where semantic keywords come into the fore. By weaving in semantic keywords into your content, you’ll boost its authority and open up avenues for more users to visit your website. At the same time, your mixture of the keywords adds more context about your page and proves you are an authoritative source on the subject.
#4 – Add Multimedia to Keep Users Reading for Longer
The longer users stay on your page, the better your bounce rate. How do you keep them on? Sure, enticing content will do, but most viewers aren’t going to read a 1000 word homepage. That leads to the next trick:
Adding multimedia content, such as videos or animated visuals.
These little bits of engaging content can keep your users engaged on your page, keep them on for longer and ensure that they boost your bounce rate. When you add these features within engaging content – and higher up on the page, so there is less scrolling – you’ll find your users are more than happy to stay on for a few minutes longer than expected.
#5 – Improve Mobile Readability
Even though Google and marketers implore that individuals make their websites mobile-friendly, it doesn’t change the fact that most of our texts are still created for users to read on a desktop.
We use small fonts, don’t make it spacious enough and offer drag on sentences or paragraphs. That’s not gripping for people using mobile phones. We have to turn that upside down in order to get the most out of it.
Go for larger fonts, more space, better visuals and shorter sentences. Make it more engaging on mobile devices so that people are happy to read and stay on it.
Given how much importance Google puts on the mobile user experience, improving mobile optimization can only benefit your SEO Markeitng US.
#6 – Include More Keywords in the Headline
In most cases, your headline will be the first words you see, and in most cases, right in the banner. Ideally, they typically appear as an H1 tag and therefore are a decisive factor in your SEO.
Standard processes suggest that including the keywords within your H1 is essential. Usually, the main keyword of the page should be included, and that’s it. You can’t stuff in more than one in one tag. But that doesn’t mean you can’t add another header below it!
Tweak your design to include a sub-headline below your main headline. Turn it into an H2 tag and then insert your secondary keyword within it. Therefore, the structure is broken down as such:
It’s simple and easy. And can really boost your rankings.
Execute These Tactics Mindfully & With Purpose
These simple tweaks can make a massive difference to your SEO. But you shouldn’t just jump right into them. As with all search engine strategies, it takes time and patience. Do your research, make sure everything is perfect and focus on what you can do to maximize your rankings.g
Remember: execute these strategies with purpose and precision, so you get the best out of them.