Optimizations are the fundamental techniques for SEO. Without it, you won’t be able to benefit from the bounce that SEO provides. Crucially, while SEO is effective in website design, social media and advertising, it’s real importance comes through content.
Optimizing content on any website is, therefore, crucial. Whether its a single blog post or a specific service or product page on your website, your content has to be optimized so SEO can boost your rankings and get you more traffic.
Unfortunately, a lot of people struggle with content optimization because they think it’s all about stuffing keywords into their content. Or they don’t stuff any keywords in because it sounds unnatural. It’s a delicate balance between making your content readable and engaging while also being appropriately optimized.
Here is how you should go about optimizing your website content.
Every single page should have one keyword in mind. If you’re targeting a service or product, then the keyword should be the main keyword for that page.
For example, if you are offering “personal fitness”, then the keyword should be “personal fitness trainer”. Try to work in a keyword that is most relevant to your individual product or service within your content, including the title, headers and body copy (we’ll discuss this more below).
Stuffing multiple keywords into a single page will distort your SEO and make it difficult for Google to see what you’re targeting. Yes, you can include other keywords from other pages, but don’t overdo it. You have to keep it in a one-to-one policy so that you can get the most of our keywords.
Include a Balance of Keywords
All optimizations begin with keywords. When you start with your content, you would already have your keywords in place after conducting the necessary research. Now, it’s time to include them within your content itself. This is where it gets tricky.
Firstly, you cannot stuff your keywords into every line of content. That’s keyword stuffing, which will result in penalties from Google. You have to carefully space out your keywords within the content itself so that it flows naturally. Although some keywords might sound unnaturally within the content itself (for example, solar panel companies), you have to include them (Google understands this, so don’t worry).
Secondly, there are variations of your keyword that you should include alongside the main keyword of that specific page. These are also known as long-tail keywords, which do not highly searched terms, but are still considered important to include. An example includes “fitness trainer”, which is a long-tail form of “personal trainer”. Find
Finally, you should include other keywords for other pages, so you can cross link them throughout your site. By cross linking them, you will help build authority to individual pages and help drive your SEO.
Content is the basis for the entire strategy. To avoid any problems, it helps that when approaching content, you keep the keywords in mind. The entire point of the content is to reach people who are looking for it.
So it makes sense that you have to post or present content that is linked with your keyword. If your keyword is about “home renovations”, it feels pointless to blatter on about “landscaping”. The two are not connected.
While flexibility in writing and information is required, always refer back to your keyword as the base of the page. Use your keywords as a springboard for content ideas, and try to work your keywords into the content as often (but as naturally) as possible, while making sure it is the primary focus.
This will help optimize your content and really narrow down your SEO targets.
Having just 300 words on a page (including header) is not enough to generate enough information to your page. You need to provide a substantial amount of content to tell Google that this is a significant page (or blog post) on your website. You should be looking at around 800 to 1000 words per page.
But you should not just drop 1000 words down in one chunk of content. It looks terrible, isn’t readable and will impact your user experience. You need to present your content in a smart, engaging and simple way. Breaking up your content is crucial then. You can do this by:
Add all this together (including the headers and subheaders), and you have already find yourself with 800 words. Most importantly, it will look better, keep your users on your site and boost your SEO. It will also make optimizations easier and more effective as it is easier targeted.
Optimization isn’t just your content, but all the little bits of content that you are probably unaware of. We’re talking about the page titles of your website, the URLs, the meta descriptions, as well as your standard headers and tags.
Incorporate your keywords into these sections of your content, so you get the most out of your SEO. In fact, when Google scans a page, it goes from top to bottom: page title, URL, Meta, headers, sub-headers, content body and footer. Arrange it so that each part has a keyword in it.
You should also include your keyword as the first word, especially in your page title, URL and header. It will help alert Google that you’re promoting the keyword.
By applying these optimization techniques to your website content, you can benefit from the positive effects of SEO. Content has always been king for SEO, so make sure that you use it effectively so that you get the most out of your keywords and content. It will pay off substantially in the long-term.