- November 4, 2020
- Posted by: editor
- Category: Blog
You can encourage higher rankings on Google, increase website traffic, and get better leads if you optimize your blog for SEO. The question for most writers is, how do you do it? How do you get your blogs to rank over others?
By following these simple six SEO tips, you can transform your blogs’ quality and help you get more prominent positioning on Google search results.
1- Length & Quality Matters
Let’s get this out of the way first: the length and quality of your blog matters. Seriously, it does. A 300-word blog can’t compete with a 1000 word blog that offers more insight and information. Google is always going to rank blogs that are larger and more engaging. When the opportunity calls for it, look to write a blog that is between 800 to 1000 words (like this one!).
When it comes to quality, we’re looking for perfect grammar, a beautiful flow, and strong information context.
But it’s also about images, graphics, videos (more on that below), internal and external links, social media buttons and so forth. The more your blog has in terms of words, quality, and engagement, the better it will rank compared to others.
2- Conduct High-Quality Keyword Research
Without a strong foundation, you won’t be able to optimize your blog masterfully. This is where conducting keyword research is pivotal. With services like Google Adwords Keyword Tool, Ahrefs and semrush.com, you’ll be able to find keywords that your audiences use.
You shouldn’t just include random keywords that you think your readers might like; you need to include keywords that will target them specifically. You should also include long-tail keywords (which have a lower search volume but can reach a niche audience) and systematic keywords, which are words that are related to your main keywords. Combine all this and will help reach a wider audience and ensure that you can provide valuable information to your readers.
More so, it’s about creating topics that can truly reach your audience. Including the right keywords within the topics and how you write it can greatly impact your online traffic.
Having the right keywords is the building block for your business and can go a long way to transforming your SEO overnight.
3- Maximize Your Keywords Within The Post
Optimizations are critical for SEO, so it goes without saying that you should be placing keywords throughout your blog post. But you have to do it strategically and avoid the pitfalls that come with keyword stuffing.
With your main keywords, you should place them not just in your blog but on the “on-page” side of things too. Doing so, will help Google’s search engine crawlers index your content and find the keywords in a simple manner.
As such, you should include your keywords within the following places:
- The title of the page, which is what you see when you hover over the Page tab
- If possible, the URL of the page
- The meta description should include the keyword while being engaging for your audience
- The anchor text of the page
- The title tags
- The H1 of the page, as well as H2s (so you avoid H3s and so forth, as they just clog up the crawlers) and subheadings
You should also look to optimize any images or graphics that you include within your blog. By changing the alt-tag of the images, you can further optimize your blog post.
4- Use Valuable Sources For Links (Including Your Own)
Nothing beats strengthening your blog than by implementing links within it. When you include a valuable source within your writing by way of a hyperlink or an URL link (https://growmemarketing.ca/calgary-seo/), you are building your blog as an informative piece. Google recognizes that and will ensure that you are duly rewarded for it by ranking your blog higher in search engine results pages.
But you must only get links from valuable, trustworthy sites that have high domain authority. We’re talking about the likes of Forbes, Wikipedia, or news sites such as the New York Times. Anything from cheap sites will negatively impact the quality of your blog. You should also avoid linking to other competitors in your field.
More specifically, you should include links from your own website within the blog, mainly to pages that you want to bring traffic to and build authority.
5- Use Social Media To Promote Your Blog
How do you get the word out about your blog? Sure, a Google search on your particular topic should bring in more users, but there’s bound to be similar topics available. You’ll be battling against other blog posts, which can defeat you if you follow these pointers.
But there is a more powerful way to get your blog out in public: social media.
With the use of social media, you can broaden the reach of your blog posts. You can utilize Facebook, Twitter, Instagram, Google My Business Profiles, LinkedIn and other social media platforms to create connections with potential and current customers.
Include the links in your social media posts and spread them across the platforms. The links will help boost the blog’s authority, thereby highlighting it as a valuable piece of information on the topic.
With the likes of Hootsuite, you can easily make posts to your latest blogs on all of your social media sites and even schedule your posts ahead of time!
6- Get Interactive As Possible
Blogging is more than just words. Interactivity plays a big role in keeping your readers engaged on your blog, making them stay longer and feel more connected with you. This is where the importance of multimedia comes into the fold.
By uploading videos to your blog (whether it’s from Youtube, Vimeo, or your own creation), you’re giving your blog a huge boost in interactivity, optimizing it for quality and visibility. Simultaneously, you should optimize the video in the same way you did with your images and content.
Your users will be engaged in watching your video, staying longer on the page, thereby increasing its bounce rate. A lower bounce rate indicates to Google that your blog is worth reading, which, of course means better rankings for you.
If videos aren’t for you, you can add graphics or polls within your blog. Anything that helps increase engagement will make a positive impact on your blog and your SEO.